Aisance

Aisance is an AI-powered personal finance app designed to help everyday Europeans take control of their money, reduce financial stress, and reach their goals faster. With 5,400 active users and a growing MRR of €15,000, Aisance is proving that financial literacy and budgeting can be both accessible and engaging when powered by AI, clear design, and practical recommendations.

Across Europe, millions struggle with budgeting, saving, and planning. Traditional budgeting apps offer trackers and spreadsheets but don’t solve the real issue: people don’t just need numbers they need guidance, context, and clear next steps. Most tools are complex, generic, and fail to adapt to the financial reality of middle-class users who want simplicity and actionable advice.

Aisance acts as a personal AI financial co-pilot, delivering tailored daily and weekly recommendations based on user budgets, behaviours, and goals. Instead of overwhelming dashboards, users get simple, actionable financial tasks each designed to optimize spending, boost savings, and accelerate progress toward short- and long-term goals.

Core features include:
       •        AI-Driven Recommendations Feed: Bite-sized, personalized actions users can accept, track, and complete.
       •        Smart Budget Allocation (“Wallet”): Users distribute free money across spending categories based on their lifestyle.
       •        Goals Module: Savings goals with AI-adjusted contributions and automatic progress tracking.
       •        Manual Transaction Tracking: A simplified model before fully launching open banking.
       •        Premium Tier with AI Insights: More detailed analysis, daily financial advice, and future chat-based financial coaching.

Aisance launched quietly but has grown rapidly through data-driven experimentation and refined onboarding. Today we have:
       •        5,400 users (iOS + Android)
       •        €15,000 MRR
       •        Strong early retention driven by the AI recommendation model
       •        CAC trending downward as product-market fit becomes clearer

We’re now preparing for a broader launch across Western Europe, supported by performance marketing, influencer partnerships, and a structured community-building approach.

People are overwhelmed by inflation, rising costs, and poor financial literacy. At the same time, Europe is experiencing a shift toward personal finance adoption and AI-powered consumer tools. Aisance sits at the intersection of:
       •        Personal finance + AI
       •        Gamified, simple UX
       •        Trust-driven recommendations
       •        Rapidly increasing demand for financial independence

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